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Titles, like covers, are a very important part of the book selling process.
Some authors come up with their title first, and then build a book around it. I’m not that good. I write the book, and often revise it all the way to completion, before I settle on a title.
To be honest, titles are something I struggle with. I tend to come up with dozens before I find one I like. I have as much trouble with chapter titles as I do book titles. For some books, I’ve had so much trouble with chapter titles that I just gave up and didn’t use any. Books have to have a title though.